responsible handling and protection of your personal information. Photo credit: balpeck on Best Running / CC BY-SA NASCAR TV ratings were once the darlings of the sport. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. Photo credit: royal_broil on Best Running / CC BY-SA It rewards winning, which rewards fighting for wins, which creates rivalries. Those moments generate interestand rivalries, which every sport needs. NASCAR was founded in 1948. I also think it's healthy just in terms of the interest. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. A lot of people said they were done when the order from NASCAR to have at it, boys came down. Theyd pack their PT Cruiser, drive for a day or two and arrive at the racetrack to tailgate and soak up every moment of their favorite sport. No longer do young NASCAR racers start at their local tracks and work their way up. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. Popular graph types include line graphs, bar graphs, pie charts, scatter plots and histograms. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won). There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. Others claim that money has corrupted the sport and made it an elitist pay-to-play sport. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Photo credit: eliduke on Visualhunt.com / CC BY-SA our Terms & Conditions and our Privacy Policy and you confirm that you are 18+. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. It has hundreds of thousands of passionate and fiercely loyal fans. Economics . They shut down the polls and went ahead with it anyway. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. --The experience is different. NASCAR did (and still does) market the possibility of spectacular wrecks. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. NASCAR scraped bottom. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. At the start of the 21st Century NASCAR TV ratings meant everything. If you no longer want to Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. With Iowa and Vermont making up the remainder of the top five. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. (June 16, 2022). Commission, a sports betting vendor registration, under registration number #100400, issued by the Director The exception to the rule would be the Daytona 500, Richard Petty, and, thanks to a cameo in "The Dukes Of Hazzard," Cale Yarbrough. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. The future of IndyCar seems to be brighter when it comes to younger people. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. Complete with official drivers, teams and tracks from the 2021 NASCAR . There are just so many things involved, but there are a lot of disenfranchised, disheartened people like us.. Not only in the business world, but in all sports as well. According to statistics the global TV viewership's for Formula 1 in 2019 stood at 471 million. People have different views on why the motorsport has failed to join the upper echelons of American sports. Related: NASCARs NextGen car shows promise and one huge issue. I think thats some pretty solid footing.. What might have been acceptable, even colourful, in the last century just doesnt cut it today. Up until the middle of the 21 st century the. Photo credit: Zach Catanzareti Photo on Best Running / CC BY By John Newby. That metric is down 16% over the last 24 months. Both ESPN and the Turner Broadcasting Co., longtime NASCAR networks, took a look at the down graphs and the down-scale demographics and didn't even bother to bid on the new TV contract. He . Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. YouTube, Twitch, Twitter, & Instagram Statistics - SocialBlade.com At the start of the 1990s, mention NASCAR to somebody in Europe, they wouldn't know much about it. Anyone who was watching then could tell you that wasnt unusual at all. It may seem good on the surface, but theres more beneath that makes this concerning. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. Answer (1 of 29): I was a NASCAR fan for years and can tell you from personal experience why I say WAS a fan. IndyCar always has side-by-side commercials during green flag racing. NASCAR 21: Ignition redefines the official video game of the world's most popular stock car racing series. TV ratings are no longer the end all be all for NASCAR. Now, they buy their way in. Related:15 Abandoned And Forgotten NASCAR Race Tracks. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA Fan Rewards. TN), 1-855-2CALLGA (IL), 1-800-270-7117 (MI). Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. NASCAR is super popular because of three reasons. What other big American sport has ongoing action behind a commercial? Jimmie won a lot. The NASCAR season is held over 9 months . Im also someone who became a disenchanted former fan myself. 117656-1, Hamlin, who grew up . | 3 March - 11:35 | Greg Lea, Pennzoil 400: Kyle Busch Goes for Two Victories in a Row at His Home Track in Sin City, NASCAR Cup Series Championship Predictions, Picks, Betting Odds, NASCAR Futures By subscribing, you are agreeing to . Due to varying update cycles, statistics can display more up-to-date number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, In fact, attendance figures and TV ratings show that it is. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various clothing stores in kingston, ontario. And you hear more and more about this today. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. Founded by Bill France, Sr. in Daytona Beach, Florida, the company evolved into what the race-sanctioning institution that it is today over several decades. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. North Carolina has also produced more NASCAR champions than any other state, including household names such as Dale Earnhardt, Richard Petty, Dale Earnhardt, Jr., Dale Jarrett, Junior Johnson, Scott Riggs, Kyle Petty, and Rick Hendrick. Not only is this tolerated by NASCAR but encouraged. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Every year, NASCAR acts as the patron of 1,500 races across North America. Also, the popularity back in the 90s was also a lot cheaper, tickets were rather cheap for the time and the races were shown in non-cable channels. "We've got the graphs, and they're easy to read," Evernham said, then made . The numbers are based on proportion of searches rather than total searches, so the population of each state is accounted for in the data. The most obvious explanation for this decrease in popularity aligns with younger generations' seemingly shrinking attention span and demand for a faster pace than the game of baseball currently offers. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. The Williams are just one example. Still with me? Fans might be tired of the novelty of the playoffs. They hate all of the commercials. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. receive our occasional offers and news, you may opt-out at any time. We respect your privacy. Talladega Superspeedway spoke out Friday for the first time after NASCAR banned the Confederate flag from all race tracks and events. Here is a full ranking of NASCARs popularity by state: West Virginia is the so-called NASCAR state with the most interest in the motorsport. As a Premium user you get access to background information and details about the release of this statistic. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. ), and a race at the concrete venue of Nashville for the first time. They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in the season finale. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Available to download in PNG, PDF, XLS format, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. They do not want to watch commercials over and over again. This is a BETA experience. This is a BETA experience. With Formula 1 attendance achieving around 4 million people per year in total, and NASCAR achieving around 3.5 million people per year. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. And I said all that without even bringing up that profoundly irritating cartoon gopher. They are now just one part of a bigger picture: one pixel of a screenshot. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars). So if you can say that it's you and the NFL in terms of stability of your audience. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. The 2019 Daytona 500 viewership was just 9 million. You need a Statista Account for unlimited access. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. Statista assumes no (It did.) The time has come for NASCAR fans to make their voices heard. You only have access to basic statistics. The move of the Labor Day race to California was part of an ongoing trend. Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation. The biggest challenge is how to select the most effective type of chart for your task. sportsbooks. Sundays race at Auto Club is also down from the second race of the 2021 season. But after the season finale in 2013, they stopped. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 Vendor For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. But that in itself wasn't necessarily the crime. It is best known for organizing stock-car racing. You may opt-out by. Opinions expressed by Forbes Contributors are their own. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. The broadcasts have also improved. The NASCAR season is a long and winding road held on 23 racetracks across America. About NASCAR. Register in seconds and access exclusive features. Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.) 46% of the average NBA team's fans are white . Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. liability for the information given being complete or correct. In todays media world they are now just a small part of what is used to measure the popularity of the sport. What are the biggest differences between these sports? The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. We all know what Im talking about. Accessed March 04, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA And the same is true for NASCAR. | 3 March - 20:00 | Christian Jope, Roma vs Juventus: Crunch Class in Seria A this Sunday, International Soccer Tiger Woods was great for golf. Please create an employee account to be able to mark statistics as favorites. moving much higher in any Top 20 list. . Back in the 90s (and 70s and 80s), NASCAR was relevant only to one corner of the USA.